Before I purchased these Colourpop blushes I read many reviews on their website and on makeupalley. Colourpop’s blushes are all creamy like their eye shadows and they really have high color pay off and it lasts all day for me! Applying it with my finger I dab some it around the cheeks then buff (beat) my cheeks with a beauty blender. It makes the blush look natural and again it is still there at the end of the day. Hello Blush, thanks for sticking around.